As Demand Generation Manager, Spain, you will own the strategy and execution of multi-channel demand generation programs across paid search, paid social, webinars, events, and digital campaigns.
You will set the direction for how Clio builds pipeline and awareness in the Spanish market, manage agency partners against that strategy, and work cross-functionally with Sales, Field Marketing, Product Marketing, and Revenue Operations to hit ambitious growth targets
This is a hands‑on leadership role. You’ll set the strategy, but you’ll also be close enough to execution to know when something isn’t working and why
Develop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth
Set targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them
Analyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities
Build the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership
Lead the execution of integrated, multi‑channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events
Own the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance
Direct A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach
Partner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message
Own reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain
Build and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working
Turn performance data into a clear point of view on where to double down and where to pull back
Report regularly to EMEA marketing leadership on progress against targets
Work closely with Sales and Customer Success on lead flow, follow‑up, and feedback loops




Represent the Spanish market’s needs in broader EMEA marketing planning
Build relationships with in‑market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs
Own the demand generation strategy and budget for the Spanish market
Lead and manage external agency relationships, holding them to performance targets
Direct campaign execution across paid search, paid social, webinars, and events
Own reporting and performance analysis, and use it to drive decisions
Manage cross‑functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations
Build and maintain the campaign calendar and roadmap for Spain
Represent Spain’s needs and opportunities within the broader EMEA marketing strategy
Benefits
Specialized learning and development programs and access to an in‑house performance coach
Equitable compensation for your contributions, regardless of gender, race, or any other identifying factor
Access to pay transparency on all of our global roles
Company equity for applicable employees
RRSP‑matching in Canada, 401k in the US, and pension plans in Ireland
Hybrid model – striking the right balance between the benefits of in‑person connectivity that in office brings, and the flexibility of remote
Versátil paid time off (4‑week minimum with opportunities for personalization based on individual needs and achievements)
Parental leave options for birthing and non‑birthing parents
A $500 contribution to your child’s RESP
Various health, dental, and vision benefits for you and your family, including an Employee and Family Assistance Program
Virtual and In‑person Wellness Programs to support mental and physical health
Paid time for volunteering through our Clio Gives program




$2000 annual counseling benefit for CAD Clions
You are an experienced demand generation marketer with a proven track record of building and executing data‑driven marketing strategies that hit ambitious targets. You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention.You have strong stakeholder management skills and can influence cross‑functionally without formal authority over every team you work with.You’re comfortable managing external agency relationships and holding them accountable to performance goals. You’re motivated by ownership and want ambitious growth in Spain and are excited to help build itStrong analytical skills and experience using data to shape marketing strategyProven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic levelExperience working in or with the Spanish market specificallyAbility to plan, prioritise, and execute multiple projects simultaneouslyStrong communication and stakeholder management skills, with the ability to influence cross‑functionally4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast‑paced B2B SaaS environmentExperience managing external agencies or vendors, including holding them accountable to targetsExperience in high‑velocity B2B SaaSFamiliarity with CRM systems such as SalesforceExperience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)Google Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic levelAsana or similar project management toolsGoogle AnalyticsGoogle WorkspaceLooker or similar reporting and BI toolsSalesforce or equivalent CRM toolsLegal industry knowledge or experience within the Spanish legal marketExperience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performanceFamiliarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiencyTechnical Skills;
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📌 Demand Generation Manager (Spain) (Barcelona)
🏢 Clio
📍 Barcelona