02 jun
|
Transperfect
|
España
02 jun
Transperfect
España
Postúlate en Kit Empleo: kitempleo.es/empleo/6u80r1
TransPerfect is seeking a Content Marketing Lead to drive measurable marketing performance through high-impact content strategy and execution. This role is focused on generating awareness, leads, and pipeline across a diverse integral portfolio of solutions, industries, and marketing teams.
This individual will develop and execute a content strategy that supports campaigns, product and solution launches, vertical programs, and digital performance channels— especially SEO, SEM, paid media, and PR/media syndication . Equally important, this role will help establish the content marketing discipline across the organization , creating frameworks, setting standards, and mentoring content contributors across product lines and geographies.
The ideal candidate will be hands-on , but also strategic and cross-functional—able to understand business needs across multiple divisions and translate those into content that drives measurable outcomes in lead generation, digital discoverability, and funnel progression.
Key Responsibilities
- Own the strategy for marketing content that drives traffic,
engagement, conversion, and pipeline through campaign and digital channels.
- Create content themes, messaging frameworks, and editorial plans aligned to global go-to-market priorities across multiple verticals and product lines.
- Build and manage an SEO-driven content roadmap, incorporating keyword research, buyer intent, and performance insights from demand gen and digital teams.
- Write and edit content across formats including product and solution collateral, SEO blogs, landing pages, nurture flows, gated assets, and video scripts.
- Produce or guide content for webinars, virtual events, digital campaigns, and paid placements.
- Collaborate on sales enablement assets such as eBrochures, one-pagers, and pitch decks.
- Use data and analytics to track performance (organic traffic, content engagement, lead volume, MQL/SAL quality) and continuously refine content strategy.
- Drive content sy
Postúlate en Kit Empleo: kitempleo.es/empleo/6u80r1
📌 Content Marketing Lead (España)
🏢 Transperfect
📍 España