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At ING we are looking for Investment Content Strategy Expert Your role and work environment: We are looking for a talented and enthusiastic Investment Content Strategy Expert to join our Content Strategy Team of Investments & Affluents Tribe.

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The responsibility of this team is to transform complex economic, market and investment products insights into clear, engaging and impact content that helps clients make informed financial decisions and advisors to be informed enough for guiding them.

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Your key responsibilities:

- Design and coordinate the creation of non-commercial investment content to clients and other stakeholders, covering a wide range of topics, from explaining the macroeconomic context and what goes on in the financial markets, to showing how to better manage personal finances or explaining how different products work. Both for retail and private banking clients.
- Co-create or edit the materials (videos, articles, notes, audios…) that will reach our clients, ensuring the language remains clear and didactic. Align with the appropriate teams to have them edited and delivered to clients.

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Maintain a structured repository of all generated content.
- Collaborate closely with international teams (the Investment offices in The Netherlands and Belgium, mainly), participating in meetings and checking their content (to translate it if found useful).
- Keep track of all generated content, analyse the results of each action and evaluate potential improvements.
- Develop a good relationship with all the internal stakeholders: affluent advisors and other human channels, product strategy, marketing, customer interactions, digital, compliance, legal.




- Analytics & Continuous Improvement: Track the performance of each content piece and monitor engagement metrics across channels.

What are we looking for? Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

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- Deep knowledge of economics trends, financial markets, and investment products.
- 3+ years of experience in investment / macro analysis, or financial content creation.
- Spanish as a native tongue and full fluency in English (spoken and written, minimum C1).
- Excellent communication skills and pedagogical ability to explain complex concepts in a simple way, promoting investment discipline, diversification, and calm in the face of volatility.
- Ability to work in dynamic and collaborative team environments.
- Client-oriented mindset and flexibility to adapt to new products, processes, and international contexts.
- Critical and proactive mindset, with a focus on continuous improvement.

Additional Assets

- Previous experience in international environments.
- Up-to-date knowledge of relevant market topics: artificial intelligence, energy, cryptocurrencies, among others.
- Experience using content management systems is appreciated.




- Experience in dealing with media is a plus.

What do we offer? The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.n

Check out what is waiting for you!

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Be flexible my friend. Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

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Restaurant card. So that thinking about what to have for lunch doesn’t take up your time or your cravings.

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Our house will be your home. In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

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Health insurance. For you and all your family (spouse/partner and children).

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Life insurance. We help you protect what matters most to you.

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Versátil remuneration. In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

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Free company shuttle. It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

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Banking benefits. Special loans with more beneficial conditions.

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Special mortgage conditions after 6 months working at the

Postúlate en Kit Empleo: kitempleo.es/empleo/679snn

📌 Investment Content Strategy Expert (Madrid)
🏢 Confidential
📍 Madrid