Postúlate en Kit Empleo: kitempleo.es/empleo/5u71vm

BettingJobs is currently recruiting for a leading iGaming brand who are looking to hire a Director of CRM, leading a large-scale team, based in Valencia.

Key Responsibilities:

• Develop and execute customer engagement strategies to drive loyalty, retention, and growth.

• Align engagement initiatives with business objectives and marketing strategy.

• Oversee daily customer engagement operations, ensuring data integrity and system efficiency.

• Lead the selection, implementation, and optimization of CRM and engagement technologies.

• Ensure CRM effectiveness across the full sales funnel and customer lifecycle.

• Manage customer registration, activation, retention, reactivation, and acquisition strategies.

• Design and deliver targeted, personalized multi-channel campaigns (email, SMS, push, etc.).

• Support promotional events aimed at customer acquisition.

• Analyse customer data to identify trends, insights, and growth opportunities.

• Track and report on key marketing metrics, including conversion rates and web analytics.

• Prepare regular performance reports on engagement, behaviour, and campaign effectiveness.





• Collaborate with marketing, sales, customer service, IT, and data teams for a unified engagement approach.

• Lead, mentor, and develop customer engagement specialists and analysts.

• Foster a culture of continuous improvement and innovation.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s preferred.

• Proven experience as a Director of CRM or in a similar senior role.

• Background in traditional CRM and iGaming preferred.

• Experience leading large teams (100+ employees).

• Strong expertise in customer acquisition and lifecycle management.

• Knowledge of CRM systems, engagement channels (email, SMS, push), and analytics platforms.

• Technical proficiency with CRM, data analysis, and reporting tools (e.g., Excel, SQL, Tableau).

• Experience in land-based or online gambling is a plus.

• Strong analytical, problem-solving, leadership, and communication skills.

• Ability to manage marketing projects end-to-end with a customer-centric mindset.

Postúlate en Kit Empleo: kitempleo.es/empleo/5u71vm

📌 Director of CRM (Almería)
🏢 BettingJobs
📍 Almería