04 feb
Kpmg
España
Overview
At KPMG, you'll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world.
We are scaling our national AI Go-To-Market (GTM) program to help our client teams originate, shape, and win AI work across priority sectors and accounts. Reporting to the Managing Director of AI Enablement, the Sales Enablement Manager will operationalize GTM plans, build high impact sales enablement content, and turn market demand into measurable pipeline and revenue—working across sectors, alliances, account and pursuit teams.
KPMG places value on in-person collaboration, and the successful candidate will be expected to meet with stakeholders in person at their nearest KPMG office, in alignment with business needs.
What you will do
Sales Enablement
* Develop sales materials: Produce pitch decks, one pagers, and talk tracks tailored to priority industries and buyer personas. Support strategic account plays with customized content for client conversations.
* Credential development: Maintain centralized credentials (case studies, references, "tombstones") and coordinate updates with sectors, alliances, and delivery teams to keep proofs current and compelling.
* Build proposal content: Create and maintain templated proposal content for AI offering narratives, differentiators, and value cases; assemble sector relevant use cases and win themes; ensure brand, risk, and pricing alignment.
* Thought leadership packaging: Partner with marketing to package firm and alliance thought leadership into sales ready assets.
* Asset governance: Establish version control and quality standards for AI GTM content (offer briefs, playbooks, slides, demos), ensuring reuse and consistency nationwide.
Support the AI GTM Technology
* Operationalize the plan: Manage end-to-end initiatives to support the national AI GTM strategy, ensuring timely delivery of materials and projects.
* Support the AI GTM Team: work with AI GTM Chair to schedule meetings, prepare reports and manage action items.
* Feedback loop: collect win/loss insights and engagement feedback to refine offerings, messaging, and enablement needs; feed insights back to marketing, alliances, and solution owners.
Revenue Growth & Pipeline Management
* Opportunity creation: Partner with account teams to identify and progress AI opportunities and "door openers" (workshops, pilots, assessments) that accelerate demand.
* Pipeline reporting: Own the national AI pipeline view—structure dashboards, track sourced/influenced pipeline, monitor stage health and conversion, and publish regular reports with call to action insights.
* Forecast hygiene: Drive CRM hygiene on AI tags/attributes to ensure accurate reporting and attribution; coordinate with finance/operations on definitions and controls.
Residing withing the AI and Digital Enablement Team, this role collaborates closely with marketing, pursuit & proposals, national AI GTM Chair, account managers, sector leadership, alliances, and delivery leaders to execute a consistent, high tempo program across the geographies. This role draws on our AI GTM governance and communities of practice to stay aligned and amplify impact.
What you bring to the role
Must Have
* 5–8+ years in GTM, sales enablement, pursuits/proposals, or product marketing within professional services or B2B technology, with a proven ability to support lead‑generation programs and nurture opportunities through to revenue.
* Bachelor's degree in business, marketing, or related field (MBA or equivalent experience an asset).
* Demonstrated ability to build winning proposal/pitch content and credential libraries, strong editorial sense and story lining.
* Familiarity with AI/analytics concepts and how buyers adopt AI (use case framing, value hypotheses, risk/ethics themes).
* Revenue operations acumen: pipeline metrics, stage conversion, forecasting rhythms; comfort with dashboards/BI and CRM hygiene. Stakeholder orchestration across national, sector, and alliance teams; comfortable operating in a matrix with executive visibility.
* Excellent communication (written, visual, and verbal) and the ability to translate complex AI topics into client friendly value.
* Portfolio of proposal/sales assets and examples of pipeline reporting or GTM dashboards preferred.
Nice to Have
* Experience tailoring AI offers by sector or function; exposure to alliance ecosystems and co-marketing/co-selling motions considered an asset.
* Hands on experience with proposal tooling and content libraries; familiarity with brand/creative workflows. Working knowledge of BI tools (e.g., Power BI) and CRM (e.g., Salesforce) reporting for pipeline/attribution.
This position requires written and oral fluency in English. The successful candidate may be required to support or collaborate with English-speaking colleagues or stakeholders while at KPMG. The successful candidate may be required to create, interpret and/or apply policies, practices, laws and and/or regulations during the regular course of their employment.
KPMG Ontario Region Pay Range Information
The expected base salary range for this position is $74,00 to $111,000 and may be eligible for bonus awards. The determination of an applicant's base salary within this range is based on the individual's location,
skills & competencies, and unique qualifications. In addition, KPMG offers a comprehensive and competitive Total Rewards program.
KPMG BC Region Pay Range Information
In British Columbia, the expected annual total compensation range for this position is $74,000 to $111,000. The determination of an applicant's compensation within this range is based on the individual's location, skills & competencies, and unique qualifications. In addition to total compensation, KPMG also offers a comprehensive, competitive Total Rewards program.
Providing you with the support you need to be at your best
Our Values, The KPMG Way
Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters
KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.
Adjustments and accommodations throughout the recruitment process
At KPMG, we are committed to fostering an inclusive recruitment process where all candidates can be themselves and excel. We aim to provide a positive experience and are prepared to offer adjustments or accommodations to help you perform at your best. Adjustments (informal requests), such as extra preparation time or the option for micro breaks during interviews, and accommodations (formal requests), such as accessible communication supports or technology aids, are tailored to individual needs and role requirements. You will have an opportunity to request an adjustment or accommodation at any point throughout the recruitment process. If you require support, please contact KPMG's Employee Relations Service team by calling
AI Usage
We embrace the use of artificial intelligence (AI) to enhance the candidate experience and streamline our recruitment processes. AI tools may help with organizing applications or surfacing relevant qualifications. However, no hiring decisions are made using AI. Every hiring decision is made by our hiring managers and recruitment professionals, who are equipped with training that empowers them to use these tools responsibly. AI technologies used in our recruitment process undergo detailed risk assessments, including security and privacy requirements, that align with KPMG's Trusted AI framework.
We believe technology should empower human judgment, not replace it. It's one of the many ways we're delivering on our vision of being a technology-first, people-driven firm.
📌 Sales enablement manager, national ai (España)
🏢 Kpmg
📍 España
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.