Q-335 Marketing Manager OTC - Consumer Health

Q-335 Marketing Manager OTC - Consumer Health

31 jul
Johnson & Johnson

31 jul

Johnson & Johnson


Detalles del empleo

Tipo de empleo

Contrato en prácticas

Descripción completa del empleo

Johnson & Johnson announced plans to separate our Consumer Health business to create a new publicly traded company. The process of the planned separation is anticipated to be completed within 24 months, and it will be subject to legal requirements including consultation with works councils and other employee representative bodies, as required, and other customary conditions and approvals.

Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of a new entity within New Consumer Health and your employment would be governed by New Consumer Health’s employment processes,

programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by New Consumer Health at an appropriate time and subject to any necessary consultation processes.

For more than 130 years, diversity, equity & inclusion (DEI) have been part of our cultural fabric at Johnson & Johnson and woven into how we do business every day. Our commitment to respect the dignity and diversity of all is embedded in our Credo.

We know that the success of our business depends on having the best talent in a workforce that reflects the diverse markets we serve around the world and an inclusive culture that values different perspectives and life experiences

That is why we in Spain are working to create an inclusive environment where diverse backgrounds, perspectives and experiences are valued and each and every one of our people feels that they belong and can reach their potential. No matter who they are.

Diversity, Equity & Inclusion at Johnson & Johnson means “You Belong”!


Develop local brand strategy for the OTC portfolio & manage brand operations in the country to ensure market-leading excellence in execution towards consumer, shopper, and customer in the respective country.


1) Develop and implement Local Brand & Trade Activation Plan

a) Develop and deploy a local Activation Plan per brand, based on planned NPI rollouts, regional shopper strategic guidelines or defined hub campaign initiatives in combination with local top spin where needed. o BA Plan to include Promotion, RSP & SKU Ranking Overview, Merchandising Overview, Perfect store and Catman strategic projects.

b) Train commercial team on guidelines and ensure execution through Channel Activation team and account plans.

c) Coordinate within pharma departments all the process for briefing to procurement and supply of all the promotions,

POS materials and products customization. Manage the Synergy and related processes.

d) Provide pharmacy sales teams with brand & category education and relevant merchandising material.

e) Develop and provide monitoring and evaluation of campaign performance towards consumers and across channels as well as customers on key activities.

f) Own local Brand Activity Overview and secure synchronization of consumer and shopper/trade facing activities

2) Ensure successful NPI launches in the local market.

a) Provide hub Marketing with requested input on NPI business cases

b) Apply NPI 360 activation pack and enable channel specific presentation & implementation

c) Secure optimal WD -execution.

d) Applying hub price strategy to local RSP.

3) Secure optimized shopper marketing activation.


Adopt regional activity package (in-store & towards consumer and trade). Responsible for the local implementation and success measures.

b) Initiate and execute local activation where needed, due to local market, regulatory or customer situation.

c) Be responsible for sign-off and approval of all local in-market communication material.

4) Profitability and effectiveness analysis

a) Responsible for monitoring and evaluating actual vs targets and to suggest corrective actions where needed.

b) Analyze the profitability and effectiveness of the category/brand actions executed, continuous looking for learnings that maximize the business.

5) RGM brand initiatives identification, implementation, tracking and report.

7) Monitor the Market / Insights or Be knowledgeable on syndicated data use and interpretation


Responsible for in-depth Market Share Tracking on Channel and discuss relevant actions with the KAM/Sales Department and Hub Brand Squads respectively.

b) Provide Hub Marketing with competitive information & lead local challenges.

i) Continuous market screening & reporting to hub and local internal

ii) Align with hub on eventual local actions or need of support.

c) Provide input on primary research (translation of questionnaire approval)

d) Initiate shopper related research and action plan.

e) Provide relevant category insights based on behaviors of shopper and consumer trends. o Ensure that the VOC is heard in the brand plans.

8) Be responsible for the local BTL budget (BME) & full brand P&L;

a) Input to budget process and target setting, creation of POs, tracking and provide recommendations for investment shifts.


Responsible for full brand P&L; tracking and promotion of corrective measures to reach targets (NTS, GP, BME, BMC)

9) Key role in the country governance model: Act as local representative at Brand and Commercial Squad Meetings

a) Take responsibility for all country activation

b) Present best practice cases and seek opportunity to deploy activation ideas from other markets. o Input on local issues and requirements to brand strategy & brand plans. Lead Commercial Squad Meetings

c) Take responsibility for all country activation and coordination between departments

d) Guarantee full alignment between local activation and hub brand strategies

e) Identify business GAPs and opportunities and promote the appropriate actions

f) Align NTS estimations per brand with sales and input in the planning volume S&OP; process accordingly


Ensure high quality local adaptation for consumer facing marketing material (physical and digital)

a) Understand and live brand footprint & world

b) Copy/ Campaign: Involvement in adoption & approval of local copy / campaign material and production incl. translation. Also applicable for local sponsorships.

c) Digital: Involvement in adoption & approval of local site and production incl. translation, also applicable for other digital or social media marketing activities.

d) Secure campaigns are in line with local data privacy regulations

e) PR: Execute and evaluate local PR activity for the brand

f) Provide input on request to hub brand reviews, responsible for any local brand related reviews

11) Key counterpart to local regulatory & supply chain team

a) Input to local NPI naming and regulatory strategy


Local portfolio management (agreed SKU-rationalization, phase-in and out)

c) Manage local slob or Initiate displays-solutions when needed in line with GP targets

d) Review local artwork and sign off

e) Input planning volume forecast for NPI into S&OP;

f) Monitoring of MAPE & BIAS on brand level and issuing corrective actions to key accounts/channels.

12) Closely work with Professional Marketing team

a) Align brand activity grid the professional brand detailing calendar

b) Define local content strategy

c) Support on webinars, Medical Congresses, and Medical Symposiums

d) NPI Professional plan integration in total brand plan.



1) Business Administration, marketing, finance graduate with marketing master

2) At least five years of experience in a consumer moving goods environment in sales, sales analytics, category management, shopper marketing/insights, or related field preferred

3) Pharmacy experience in some management area (sales, marketing)

4) Digital Marketing competences preferred

5) Fluent in English and Spanish



1) Analysis and Decision Making

2) Communication skills

3) Strategic thinking

4) Business Acumen

5) Presentation skills

6) People management by influence

7) Agile WOW

Behavioral Skills:

1) Teamwork

2) Focus on Results

3) Influential skills

4) Curiosity and Learning

5) Continuous Improvement

Primary Location

Spain-Community of Madrid-Madrid-


JNTL Consumer Health (Spain) S.L. Legal Entity

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