Marketing Manager – USA Portfolio and Outreach (Madrid)

Marketing Manager – USA Portfolio and Outreach (Madrid)

Overview

Marketing Manager – USA Portfolio and Outreach based in Madrid, IE University, supporting strengthening IE University's presence in the USA market. The role combines management of the USA program portfolio with regional outreach, ensuring marketing strategies align with business objectives and are effectively executed. Works with USA business units to adapt initiatives to the local market and achieve regional targets.

Responsibilities

- Manage the USA program portfolio within Product Marketing, ensuring competitive positioning and differentiation.
- Develop and execute marketing strategies for the USA market in collaboration with business units.
- Align business priorities with marketing execution.




- Design and implement multi-channel marketing campaigns (digital, events, fairs, email, social media) tailored to USA audiences.
- Conduct market research and competitor analysis to guide decision-making and anticipate trends.
- Collaborate with internal stakeholders, including the Commercial team—USA General Markets team—and academic teams, to deliver integrated campaigns.
- Monitor and report on the performance of marketing activities, ensuring ROI and continuous improvement.
- Support cross-selling opportunities (undergraduate, graduate, dual degrees, etc.) in the USA market.

Qualifications

- Bachelor's Degree in Marketing, Communications, Business, or related field.
- A Master's degree from a top University.
- 3-5 years of experience in marketing, preferably with exposure to education, digital, or brand marketing.
- Strong understanding of the USA market and education system (preferably having studied in the USA).
- Excellent communication, writing, and storytelling skills.
- Strategic thinker with strong analytical skills and ability to manage complex projects.




- Native English speaker with a high level of Spanish.
- Availability to travel frequently to the USA.

To thrive in this role, you should unleash your full potential and make an impact. The next move is yours.

If you want to be part of this educational revolution, we invite you to apply and be part of our dynamic team at IE University.

At IE University, we actively promote equal opportunities in recruitment processes and access to employment, always ensuring the absence of bias throughout the selection process.

Additional information

- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Education Administration Programs

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📌 Marketing Manager – USA Portfolio and Outreach (Madrid)
🏢 Ie University
📍 Madrid