Free Now: Marketplace Performance Manager (Demand) - Barcelona Or Remote | (MDB612)

Free Now: Marketplace Performance Manager (Demand) - Barcelona Or Remote | (MDB612)

31 dic
|
Confidential
|
Barcelona

31 dic

Confidential

Barcelona

We are looking for a Marketplace Performance Manager (Demand) who is leading the scaling of our new mobility offerings (eScooter, Carsharing, eMopeds) across our 11 European countries in a fast-changing mobility environment. A topic leader who is diving deep herself, being able to define a mid-term strategy whilst focussing on short-term execution & target achievement and isnt shying away from unresolved challenges.We believe you should have experience in scaling a new service offering / product from scratch to a significant size with a very strong analytical and experimentation driven mindset.

Stakeholder management as well as ability to drive decision making across multiple departments belongs to your strengths.Your responsibilitiesReporting to the Head of Marketplace, you are responsible for adoption and scaling of our new mobility services (growth, adoption, cross-selling) in the most efficient way across all our European marketsIn close collaboration with regional marketplace cluster teams as well as local and central marketing teams, you are in charge of defining and validating the best acquisition and retention strategies for new mobility services (eScooter, Carsharing, eMopeds), including:

Acquisition, activation, engagement and retention incentive campaigns (segmentation, format, cost & performance)Referral & Loyalty programsYou arein charge of analysing the impact and sensitivity of demand initiatives to continuously improve the demand funnel, to cross-sell existing users to our new mobility service offering as well as to optimise campaign budgets to generate efficient growthYou are in charge of sharing best practices, campaign successes across markets and develop himself/herself as go-to-person for new mobility marketing initiatives across all countriesYou should leverage and perform in-depth market studies (market share, competitors strategy, pricing competitiveness etc..) to develop best in class market knowledge Your Profile3- years of full-time work experience with at least 2 years in a fast-paced company / startup, Strategy or similar position in the Marketplace businessRidehailing / Micro Mobility / Food delivery or related marketplace / platform business model experience is a huge plusFamiliar with marketing channels and concepts (targeting, segmentation, incrementality, LTV) is a huge plusData driven decision-making mentality:

Sound business judgment through strong analytical thinking and experimentationAbility to drive decision making:

across multiple departments and senior stakeholdersTopic leadership and excellence building:

You have led a certain topic already, ideally in a cross-functional set-up. You have already built excellence in this topic and successfully established yourself as go-to-person for this topic.Great stakeholder management skills:

Strong collaboration, and superb communication skills (both written and oral) and ability to synthesize information quicklyStrategic thinker:

able to see the big picture and balance long-term vision with short and medium-term goalsInnovative & ambitious mindset:

always focused on doing things better and fasterDiversity and inclusion:

At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision:

to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.Move like youAt FREE NOW we have colleagues from over 70 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals thats why we share our insights and results to get on track together every month.Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the Office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active Take part in our subsidized gym membership. Bigger plans Take a sabbatical leave and get out there!Lets grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:

1s to help you thrive! For your own ideas, youre welcome to set up initiatives and projects.Need a lift Check out our language classes and internal peer-to-peer trainings.More Benefits Monthly budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, kudos and many more!About FREE NOW:

FREE NOW is the multi-service mobility joint venture backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-vespas as well as car sharing. It consists of the services FREE NOW (10 European markets) and eat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 2, employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg

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