Trade Development Analyst - (BV-750)

Trade Development Analyst - (BV-750)

31 dic
Breakthru Beverage Group
Villanueva de la Cañada

31 dic

Breakthru Beverage Group

Villanueva de la Cañada

Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Importante empresa, Jackson Family Wines, and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels.

This role can be filled in Montreal, Toronto, and Vancouver. As a Trade Development Performance Analyst you will play a critical role in executing the strategic plan of the Trade Development function while developing a data driven,

fact-based culture of performance management. Responsibilities:

Goal planning/reporting/execution

Manage national KPI planning process & goal creation in Goal Model for Core sales team, reserve team, and beer team through collaboration with regional teams and direction from Sr. Trade Director

Ensuring goals locked in offline two months in advance and loaded into Goal Model two weeks in advance of go live

Reporting on sales rep & reserve rep performance vs. KPIs on a weekly basis

Monitoring and reporting against Reserve Team social media activity. Working with Reserve Director to evaluating quality of output and tracking vs. goals.

Goal Analysis

Responsible for managing full year focus marketing planning calendar, working with Trade team and sales team to ensure focus marketing data is being captured monthly

Responsible for creating and maintaining account segmentation through usage of focus marketing, supplier business intelligence tools and Internal proprietary business intelligence tools

Leverage account level segmentation in the form of targeted lists through Goal Model to enable smart KPIs

Trade Analysis

Writing and analyzing in market surveys through Mobility on key strategic priorities to gain insight into program effectiveness, competitive activity, and more

Responsible for delivering a set number of post evaluations of national trade programs including sales lift analysis, reporting back to suppliers

Responsible for the rollout and commercial insight generation from future supplier trade analysis tools

Trade Tools Development

Act as super user for all Trade Development Tools (TIPS, Mobility, Goal Model), trouble-shooting where necessary, advocating for increased usage, responsible for adoption and reporting against adoption.

Facilitate trade tool training for sales teams where necessary and for new team members

In market work-with's to gain in person feedback on trade tools

Trade Coordination/Special Projects

Proactively sourcing, creating (where necessary) and uploading media to Mobility, relevant to monthly goals

Ensuring merchandising standards are up to date, strategically aligned to quarterly priorities and accessible to the sales teams

Other special projects as required


Bachelor's degree required

3+ yrs experience in a similar role

Advanced MS Office skills

Excellent project management skills with the ability to manage multiple projects simultaneously

Ability to manage multiple stakeholders, internal and external while building relationships

Advanced interpersonal and analytical skills

Excellent communication skills:

verbal, listening and written

Strong organizational and multi-tasking capabilities

Excellent promotional and analytical background

Seek out new ideas, exhibit initiative and be proactive

Demonstrated capability in training

Knowledge of Liquor Board Regulations, market trends and competition>

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