(LCQ286) Key Account Marketing Manager (On Premise)

(LCQ286) Key Account Marketing Manager (On Premise)

31 dic
Red Bull
Villanueva de la Cañada

31 dic

Red Bull

Villanueva de la Cañada

Expand all

Create National Programming that aligns with Department priorities

Uncovers key on premise trends and opportunities and develops innovative marketing solutions by segment

Combines On Premise strategy and marketing initiatives to activate each segment at scale

Strategically aligns relevant national accounts with key marketing opportunities

Ensures programs support objectives of securing new business, driving demand and expanding execution within existing accounts

Drive Strategy into Action

Understands Key Account landscape and how to apply marketing tactics to fit customer and Red Bull's needs

Collaborates with key stakeholders within Canada and HQ On Premise Marketing to align strategies with Key Account business needs

Develops and implements year thru strategy within Key Account customer and segment programming

Effectively communicates strategy to Key Account sales team to ensure understanding and adoption

Build the Brand in the On Premise channel

Understands and upholds Brand standards across all activations

Strategically integrates national brand activation calendar into the on premise

Coordinates with On Premise Trade Marketing Manager for in-store POS development/delivery

Coordinate with On Premise Key Account Marketing team and Brand to develop account messaging strategy that aligns with company initiatives

Works cross-functionally to protect Red Bull brand equity in all activations

Represent Red Bull Marketing in customer meetings and planning sessions

Acts as the expert in Red Bull Marketing opportunities, programs and initiatives for customer partners

Collaborates with marketing counterparts (eg Sports, Gaming, Culture, Brand) for account programming integration

Understands customer needs and aligns with Red Bull Brand and On Premise strategic priorities

Represents the Brand in a professional and impactful manner to drive business opportunities

Ensure a return on investments of resources and efforts

Key stakeholder in business plan process for On Premise Channel

Identifies business case & develop rationale to inform programming decisions

Devises and executes smart tests

Assume responsibility for budget management

Establish clear KPIs prior to program launch

Lead after action review process to gather insight for future programming

Ensure Great People, Great Plans, and Quality Execution

Share best practices with the Canadian business units and international teams

Foster strong relationships with all internal stakeholders to drive a culture of mutual accountability and motivation

EXPERIENCE Your areas of knowledge and expertise that matter most for this role:


El anuncio original lo puedes encontrar en Kit Empleo:

Postulate a este anuncio

Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.

Suscribete a esta alerta:
Escribe tu dirección de correo electrónico, te permitirá de estar al tanto de los últimos empleos por: (lcq286) key account marketing manager (on premise)
Publica un nuevo anuncio gratuito
Necesitas publicar un anuncio? Con más de 1 millón de usuarios únicos al mes en corto encontrarás el candidato ideal para tu empresa, ¿qué estás esperando!
Publica ahora

Suscribete a esta alerta