- Position Purpose
The HCP & POS Activation Manager (HPAM) is responsible for setting the vision and
long-term strategies for the business regarding our external sales force of Trainers, Doctor Detailing and Merchandising in Spain and Portugal, aligned with Head of Trade & Shopper Marketing. The HPAM is
responsible for achieving the short and long-term financial commitments & Kpis for the activated brands in the different channels (Direct to Pharmacies (Spain) Mass Market (Portugal). She/He should set the strategy of trainers with Club Bayer to find synergies and to set up the best plan for the organization. Moreover, he/she is responsible for the activation and management of the outsourced forces of merchandising, training,
doctor to pharmacies.
Major tasks and responsibilities of position
- The HPAM is responsible for setting the Vision and Long-term Strategy for the Business, together with the Trade Marketing Head, regarding Merchandising, Trainers and Doctor Detailing in Spain and Portugal, and execute the plan to achieve the NS and Contribution targets to deliver against the financial commitments in Spain and Portugal
- The HPAM is also responsible for setting the right Strategy together with TM Head in External Forces (Merchandising, Training, Doctors sales force) and successfully implement activities to get good results in sales and market share for promoted brands
- The HPAM is responsible to coordinate with all Trade & Shopper Marketing Manager / Brand Managers, the Strategy and Execution of their channels and external forces to excellence in the execution, having the right planification and alignment.
- The HPAM is also responsible to Lead, build and maintain a network of KOL and stakeholders to identify potential business development opportunities and to protect company’s interests in order to support the delivery of Trade Marketing & Sales objectives
- The HPAM is responsible to develop the Contract with external forces yearly revision and adaptation
- The HPAM is also responsible to align the strategy with the HCP relationship manager. In this regard, he/she is responsible for driving teamwork development, harmonize teamwork in increase performance and to overseeing coherence and efficient execution of Trainers and Club Bayer
- Education: University degree, Preference for Business and/or Marketing related fields
- Experience: At least 7 years’ experience in Consumer Marketing. Sales experience is a must.
- High commercial acumen and market knowledge
- Can work independently under pressure and capable of delivering commitments
- Strong inter-personal and communication skill, able to persuade and influence others through personal credibility and assertiveness (influencing without hierarchical authority).
- Strength in problem solving, ability to handle multiple and complex tasks simultaneously, to set priorities and allocate resources as required and influence results
- Strong Strategy Mindset, building effectives teams and courage and cultivate innovative behaviour.
- Ambitious and self-motivated
- Excellent written and verbal communication skills, capability to adapt to audience specifics.
- Fluent in Spanish & English required and Portuguese is a must
- Financial understanding and P&L; literacy
- International Mobility
Application Period: 15 días Reference Code: 484281
Division: Consumer Health Location: Spain : Cataluña : Barcelona
Functional Area: Marketing Position Grade: unknown
Employment Type: Regular Work Time: Regular
Address Telephone E-Mail
Av. Baix Llobregat, 3, 08970 Sant Joan Despí,
+34 93 495 69 99
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