Head of Marketing - TPR67

Head of Marketing - TPR67

29 sep
|
Experian
|
Madrid

29 sep

Experian

Madrid

Company Description



We are the leading global information services company, providing data and analytical tools to our clients around the world. We help businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making.



We also help people to check their credit report and credit score, and protect against identity theft. In 2020, for the sixth consecutive year, Experian has been named to Forbes Magazine’s Top 100 list of the “World’s Most Innovative Companies.”



We employ approximately 17,000 people in 44 countries and our corporate headquarters are in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.



At Experian,

we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.



Job Description



The Head of Marketing for Spain, Experian, is an experienced “hands on” marketing professional with proven commercial acumen, who is responsible for advice to the Local leadership team in all aspects related to communications and is responsible for planning, development and implementation of marketing strategies, marketing communications and public relations activities in local market.



Reporting into the EMEA Marketing Director and working in alignment with the Spanish leadership team, including the Market President and Sales Director, the Head of Marketing is responsible for planning and executing the Go To market campaigns for Experian solutions both Business and consumer information portfolios Generating pipeline with targeted campaigns primarily through digital outreach programmes in order to support the business growth of this fast expanding region.



The role will be line manager of a team of Marketing Specialist(s) based in Granada. They will also have dotted line responsibility of digital teams.



Principle Responsibilities



Lead-Generation





- Primary goal is to drive Pipeline through marketing related activities and support the regions sales objectives

- Working closely with the Sales Director and sales teams to implement an effective end-to-end marketing plan

- Owns the regional marketing plan and executes effective campaigns across all relevant customer segments driving both central and local initiatives.

- Measurement & reporting on campaign effectiveness





Public Relations





- Define and agree PR strategy and budget in line with the EMEA PR Manager

- Ownership of overall PR Plan for their region

- Works with the local PR agencies responsible for driving Experian’s voice in the market and ensuring the necessary spokes people are briefed for relevant media opportunities

- Supports internal comm’s as and when required





Product Marketing





- Identification of marketing messaging & positioning

- Development and localization of client-facing content to support sales

- Delivery of integrated Go to market for the launch of new products





Digital Strategy





- Proficient in the understanding of social channels and CRM tools such as Salesforce, Eloqua, LinkedIn to support a “digital first” strategy

- Websites - increased traffic, usability, lead capture and engagement.

- Social media / social marketing programmes

- Creation & delivery of Digital Comms (Newsletters, alerts, blogs etc)





Events





- Ownership of event calendar in Region

- End to End delivery of the events, including coordinating sales & marketing to ensure full alignment on objectives, strategy, delivery plan

- Liaison with suppliers / agencies & event organiser

- Evaluate post-event results to drive continuous improvement in the company event strategy





Budget Management





- Ownership and management of PR, Collateral, print/online advertising, strategic campaigns budget





Pipeline Accountability (FY22)





- $14M





Qualifications



Required key skills (functional / technical)





- Strategic thinker and problem-solving skills

- Thrives in demanding working environments

- Working knowledge /Intermediate CRM and Salesforce

- In-depth knowledge of running B2B campaigns

- Understanding of current market trends

- Ideally knowledge of Eloqua and lead management process

- Prior team management experience

- Good time-management skills

- Great interpersonal and communication skills

- Leading and collaborating with teams and stakeholders across different locations

- Fluency in English and Spanish





Required Qualifications/experience





- 10 years + running Pipeline creation activities across the marketing mix

- Prior experience in the Financial services/ Credit and/or Business Information sector would be considered as a plus”

- Experience in managing remote teams and working across matrix environment



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