Product Marketing Manager XP-782

Product Marketing Manager XP-782

11 jun
Tangelo Games

11 jun

Tangelo Games


Tangelo Games is a leading developer and publisher of social games with a strongly engaged global community of more than 1.5 million monthly players that enjoy playing our wide portfolio of more than 90 top-ranked titles.

But life at Tangelo is more than games! Since it was born in 2011, Tangelo has grown to be a solid company but has kept the agility, soul, and passion of a start-up while boosting a strong corporate culture based on community, commitment, challenge, and pragmatism. Always playing as A-team.

We’re looking for a leader who will be responsible for the definition and execution of a product-centered strategy, to grow our player base and increase their engagement in our games year-over-year.

Coordinating the work of all other marketing disciplines, you will be a champion for player experience across our organization to maximize our games’ marketability and our users’ engagement.

You will work cross-functionally with a large variety of teams to amplify all growth initiatives.

Your mission

- Be the owner of the brands, ensuring all aspects of the games development, communications and operations are aligned with the brand promise of each game in your portfolio

- Own the store presence and develop strategies to maximize our product’s marketability and virality

- Build go-to-market plans and yearly marketing plans adapted to the game genres, targeted audiences and lifecycle stages

- Contribute to the development of marketing creative strategies to deliver world-class creatives that drive user acquisition activity

- Foster a culture of experimentation by always being a step ahead of the market

- Partner with cross-functional leaders to influence how we operate our live games, identify new features and content, maximize app stores visibility and develop growth-oriented campaigns and content that our players will love

Your profile

- Experience +3 years marketing experience, with preference for mobile apps - ideally, games

- Demonstrated ability to effectively manage and execute growth and engagement initiatives

- Deeply connected in the games marketing scene

- Wide understanding of marketing and community strategies and channels outside of tracked marketing

- Knowledge of growth marketing: paid, organic, and ASO

- Ability to take a holistic approach to product strategy through consumer insights, user acquisition strategy, user life-cycle management, and brand positioning

- Proven ability to partner with cross-functional leadership in Product, Finance, Creative and Business Intelligence/ Data Engineering

- Balance of data-driven analytical skills and creative vision

- Excellent leadership, communication, interpersonal and presentation skills

- Growth mindset: never satisfied with status-quo, always strive to improve and learn, encourage teams and colleagues to do the same


- Competitive and flexible compensation, perks and benefits.

- An annual budget of 600€/employee for training purposes

- Health Insurance Plan.

- Remote work flexibility.

- Flexible compensation plan. Up to 30% of your salary can be used for extra ticket restaurant, transportation or ticket guarderia

- Access to the latest tools and technology as well as a chance to work with a world-class development team.

- Multicultural, friendly and talented team. Learn with the best!

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