Scandit is seeking a Partner Marketing Manager to lead our marketing efforts with strategic partners across EMEA. Reporting to our Senior Director for Demand Generation, you will be responsible for the marketing strategy, planning, execution, and measurement of joint go-to-market activities with strategic partners to accelerate Scandit's growth in the region. Working closely with Scandit Partner Managers, you will cultivate relationships with marketing counterparts with our strategic partners to develop joint marketing plans and programs that greatly impact our pipeline.
Scandit has a broad ecosystem of strategic partners. We partner with hardware and device manufacturers, such as Apple and Samsung, as well as ISV and SI partners,
such as Accenture, Cegid, Deloitte, New Black and Adyen.
What You Will Do:
Work closely with partner managers and their partners to identify priorities and partner marketing initiatives.
Manage the marketing deliverables with the partners, and act as the primary interface to corporate, product, demand gen, and field marketing teams to ensure our partner marketing efforts support and extend our primary Scandit campaigns and sales objectives.
Develop quarterly and annual partner marketing plans focused on actionable and measurable initiatives that align to the overall partner strategy and company pipeline targets.
Develop and execute joint marketing programs and tactics (events, webinars, digital programs, co-branded content) to build awareness and drive demand generation. Plan & maintain a calendar of these activities to share internally, manage deliverables, and optimize value.
Work closely with internal marketing resources such as the content team and product marketing
Understand the Scandit product portfolio, value proposition and messaging and adopt it for partner marketing programs and communication.
Manage joint Scandit/partner events, including partner-led events, Scandit events, webinars and 3rd party conferences.
Monitor engagement and campaign performance to help shape future marketing strategies.
Who You Are:
5-8+ years of B2B marketing experience. Partner marketing experience is strongly preferred
Degree in Marketing, Business Administration or similar
Proactive, motivated marketer with a passion for partner strategy and a demonstrated ability to execute partner marketing campaigns and programs to drive revenue and have a significant impact on business success.
Strategic and analytical thinker, as well as tactical, with an ability to blend technology and business strategy to develop a compelling vision and campaign plan for partners
Successful track record driving partner marketing campaigns and programs that drive demand from planning through implementation, that are on-time and on-budget, and that show ROI
Demonstrated ability to create and implement "marketing-with" partner programs that resonate with partners to gain their mindshare.
Experience working with and effectively influencing at senior marketing level within ISVs, and SIs
Experience in demand generation marketing programs, operations, and tools/platforms including Marketo and Salesforce
Skilled at building highly effective, cross-functional working relationships with sales and marketing
Strong verbal and written communication skills, and strong collaboration and influencing skills
Who We Are
Scandit enables enterprises and consumers to change the way they interact with everyday objects and augment the physical world with real-time data captured by scanning barcodes and recognizing text, objects, and other visual identifiers using smartphones, tablets, wearables, drones and robots.
Scandit 's mobile data capture platform is built on proprietary computer vision, augmented reality, and machine learning technologies. Companies in industries such as retail, transportation & logistics, manufacturing, and healthcare can use Scandit's technology to create and power mobile apps for crucial enterprise workflows like mobile point of sale, mobile shopping, self-checkout, inventory management, and proof of delivery.
Many of the world's most innovative and successful companies are benefiting from Scandit's enterprise-grade mobile data capture platform, including Sephora, Louis Vuitton, DHL, and Levi Strauss & Co.
We help you capture every opportunity. www.scandit.com
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