(KPG570) | Performance Marketing Specialist

(KPG570) | Performance Marketing Specialist

09 feb
|
Ogilvy
|
Barcelona

09 feb

Ogilvy

Barcelona

Resumen



- Work closely with the Head of Data & Analytics of Ogilvy Barcelona.

- Will lead the definition of performance strategies for our clienta€™s projects against its business strategy and commercial objectives.

- Will create audiences to optimize performance campaigns and optimize retargeting audience lists.

- Optimize search and shopping campaigns from agency clients working with performance team

- Proactive person with high analytical skills able to join a multidisciplinary team

- Capability to work on several projects at the same time and result oriented.



Responsibilidades



Main tasks asked to the position:





- Definition of performance strategies for our clienta€™s projects against its business strategy and commercial objectives.

- Create audiences to optimize performance campaigns and optimize retargeting audience lists.

- Optimization of PPC ads, Social Media Ads, VOD, Mobile and Display.

- Run and measure CPL and CPA campaigns through Affiliates, external suppliers, etc.

- Manage and configure performance marketing tools

- Ensure all digital projects are in line with performance goals

- Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- Build and run A/B tests across landing pages

- Drive marketing technology changes and enhancements to support performance goals.

- Build relationships with mobile/desktop network suppliers and negotiate prices.

- Review and drive change in all areas that impact "performance"

- Keep a constant workflow and reporting with the Marketing Team



Cualificación



Studies:Â



- Degree on economics, stadistics or programming.



Experience:Â



- At least +3-year experience on a similar position, running, managing budgets on shopping above 1MM a‚¬, and reaching ROAS targets consistently.

- Experience definining performance strategies

- Experience on implementing the best campaign structure for search and shopping campaigns.

- Experience in bid management of all Search and Shopping Campaigns

- Experience creating audiences

- Experience in campaign activation in different paid enviroments

- Experience in reporting definition and presenting results to clients

- CRM experience is a plus



Knowledge (tools)



- SEM

- Google Ads

- Search Ads 360

- Google Shopping

- Script Programming

- Display and VOD

- Affiliates

- Social Networks adds

- Amazon Adds



As a plus



- Google Analytics and Google Tag Manager

- Google Optimize

- Datastudio

- Search consoles and ahrefs

- SEO

- DMP

- SF environmentMobile and App marketing

- Optmyzr



Skills



- Analytics capabilities

- Sumarization capabilities

- Attention to details

- Self Organization and planning skills

- Able to lead tech and marketing profiles

- High understanding of marketing technology and add technology

- Able to self train and resolve problemsÂ



Languages:Â



- English (high)

- French (as a plus)



Work conditions



Dinamic and creative enviroment



Working for aknowledge brands at national and international level



Full time schedule

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https://www.kitempleo.es/empleo/16519207/kpg570-performance-marketing-specialist-barcelona/?utm_source=html

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