Senior Growth Marketing Analyst - (X186)

Senior Growth Marketing Analyst - (X186)

07 ene

07 ene



Who we are

At Criteo, our culture is as unique as it is diverse. With offices around the world, our incredible team of 2,600 Criteos collaborates to create an open & inclusive environment. We work together to achieve our goals, push boundaries, and be impactful. All of this supports us in our mission to power the world’s marketers with trusted & impactful advertising.

At the core of Criteo’s growth is our Growth Marketing team. We play a key role in growing the number of our active users globally, by testing and implementing innovative strategies through paid and unpaid channels. We launch global campaigns to engage with prospects,

educate them on the value Criteo can bring to their business and motivate them to sign up and test our platform.

As a key member of this team, your role will be to enable effective, data driven decision making through the development of analytical tools, reports and dashboards. On top of designing the marketing reporting infrastructure for Criteo’s Demand Generation initiatives, you will play a central role in shaping the strategies for Criteo’s future growth, by developing a deep understanding of our customers and identify opportunities for performance optimization.

What you'll do :

- Collaborate on the Criteo Growth Analytics roadmap, enabling full funnel and customer insights measurement

- Define a core set of marketing metrics and KPIs to be used for full funnel and revenue performance measurement

- Create, package and maintain Growth Marketing reports and dashboards used both for campaign performance measurement and optimization, revenue measurement and communication to senior stakeholders

- Leverage SQL, Excel and data visualization tools to create and maintain reports. When necessary, partner with IT and BI teams to build project plans on reporting enhancements and ensure timely delivery

- Conceptualize and lead ad hoc analyses to deepen our understanding of performance drivers and customer behavior, including custom attribution models

- Provide insightful interpretations of results, ensure reports are rolled-out and adopted by your teammates and senior stakeholders

Who you are :

- 5-7 years experience in a similar position where you have designed and built automated reporting for a B2B Marketing function

- Past experience in the Ecommerce or SaaS businesses a plus

- Experience with core Ecommerce, Marketing performance metrics and attribution models

- Knowledge of SQL, Tableau, Qliksense or other BI tools

- A data visualization expert – someone who can take a business question and visualize the results to impactfully tell a story with data

- Ability to participate in project scoping and planning for a large program of work

- Must have the combination of technical skills, passion for learning, and a personality capable of dealing with strong characters in a dynamic environment

- English fluency mandatory

At Criteo, we are committed to creating an environment where all Criteos feel a sense of belonging. We nourish our diversity by listening to all cultures within Criteo - and there are many. We are proud to be a global team and conscious that it takes people with different perspectives, thoughts and cultures to succeed.

Criteo collects your personal data for the purposes of managing Criteo's recruitment related activities. Consequently, Criteo may use your personal data in relation to the evaluation and selection of applicants. Your information will be accessible to the different Criteo entities across the world. By clicking the "Apply" button you expressly give your consent.

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