KR863 - Sr. Global Marketing Manager-Life Sciences exp. Preferred

KR863 - Sr. Global Marketing Manager-Life Sciences exp. Preferred

07 ene
|
Thermo Fisher Scientific
|
Barcelona

07 ene

Thermo Fisher Scientific

Barcelona

Job Title: Sr. Global Marketing Manager-Life Sciences exp. Preferred

Requisition ID: 143148BR

Location: US - Remote or EMEA Region



What will you do?

Are you passionate about life science and customer success? Do you want to drive marketing opportunities for some of the most sophisticated scientific solutions being used today? Are you a great storyteller? And most of all, want to make a big impact?



The Thermo Fisher Scientific Life Science Mass Spectrometry Marketing team is looking for a talented and passionate marketer to drive vision, messaging, awareness, and go-to-market strategy for our growth journey.

The Senior Global Marketing Manager for marketing will develop and execute marketing programs to enable customer success through leveraging our digital learning ecosystem and mass spec accessories to embody customer preference and loyalty. This experienced, dynamic manager will be a key member of the Life Science Mass Spectrometry marketing team. This role is responsible for successfully working within a highly matrixed organization to develop global go-to-market strategies and integrated multi-channel marketing plans and to execute on tactical projects to achieve KPI targets and other annual operating plan objectives. This position reports to the Marketing Leader of Life Science Mass Spectrometry products.



We are looking for someone that embraces new opportunities, is motivated by career growth and who challenges themselves to deliver consistent excellence.



Responsibilities:



- Define LSMS software strategy and lead development and planning of high-priority global programs, including strategy to accelerate revenue growth

- Work with the industry's best technology team to help define the life science mass spectrometry customer promise, positioning, and go-to-market strategy

- Evangelize the customer success made possible by market leading LSMS software solutions

- Develop strategic marketing plans for assigned area including definition and analysis of customer segments, competitor analysis, business trends, and market opportunities

- Develops strategies to increased usage of digital assets and/or increased sales of existing products

- Leads development and planning of NPI launches, high-priority global programs, including strategy and execution

- Confirms clear & rationalized positioning statements are in place

- Disseminates deep understanding of solutions, segments, regions & channels using a customer journey framework.

- Defines customer segments, needs, goals & measures, expected ROI and definition and tracking KPIs

- Supports segment solution roadmaps, business case, market requirements, value propositions

- Map needs of target markets and prioritizes which market segments to proactively pursue

- Updates market research regarding the market changes, customer needs and competitive situation

- Create visionary and compelling internal and external, customer-facing presentations

- Support visionary event marketing experiences, at our events along with third-party events

- Create strong relationships with relevant key opinion leaders and decision makers.

- Drive creation of content, webinar, and webcasts to evangelize our message

- Manage product launch plans working closely with industry experts and CMD marketing teams to ensure effective and ongoing relevancy in the market to drive demand and customer advocacy

- Partner with a world-class Product Management team to distill key functionality and benefits into core product marketing messages

- Dream up engaging product demonstrations or key points of learning enablement that are used live, in videos and are the basis for customer engagements in the sales process

- Confidently deliver presentations to audiences of all sizes (ranging from one to hundreds of people)

- Develop effective sales and customer education materials, making it easy for sales and customers to understand our product offerings and positioning

- Partner with division marketing to execute innovative marketing programs, SEO, and web design to build customer engagement

- May perform other related duties as required and/or assigned





How will you get there?

Education:



- Bachelor’s degree in Biology, Biochemistry, Science OR Bachelor’s degree in business or marketing with demonstrated success in segment

- MBA strongly preferred



Experience:

- Demonstrated ability to define and execute a digital customer experience to enhance the selection and use phase – ultimately driving loyalty and satisfaction

- 5+ years of experience developing marketing strategy and implementing marketing plans

- Life sciences marketing experience highly desired

- Development of product marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products

- Knowledge of: 4Ps, marketing communication mix, communication channels, channels-to-market, segmentation, value proposition, messaging and marketing program development and execution, content strategy/marketing, content audit, customer journey maps

- Hands-on ability to do strategic planning and create a range of marketing assets (including on-message product demo videos, sharp succinct slide pitch-decks in Microsoft PowerPoint)

- Marketing portfolio with examples showing your writing and presentation style is a plus

- Experience/familiarity with the life science mass spectrometry customer engagement lifecycle is preferred

- Exceptionally detail oriented with the ability to thrive in fast moving, ambiguous environment

- Ability to use data and analytics to drive decision making as well as a strong track record of setting and delivering against measurable marketing metrics

- Proven track record in crafting compelling positioning and thought leadership content as well as product launch for high value scientific products

- Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management

- Primary and secondary market research expertise

- Exceptional team player with proven ability to lead through influence

- Travel is required. (25%)





Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com.

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