(Y867) - Marketing Manager of Peripheral Vascular - Madrid

(Y867) - Marketing Manager of Peripheral Vascular - Madrid

11 jun
|
Importante empresa del sector
|
Madrid

11 jun

Importante empresa del sector

Madrid

Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be. We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.As Therapy Marketing Manager of Peripheral Vascular (PV) in Europe,

you will be responsible for leading the marketing strategy and programs to accelerate the change in peripheral artery disease therapy, which is currently undergoing a shift in paradigm due to the adoption of drug-coated balloons (DCB) and other emerging technologies. You will design and implement a comprehensive marketing strategy which may include establishing marketing plans, therapy development, competitive strategy, product launches in market, and product management. Conduct and interpret market research results to inform product strategy and positioning. Interface with country marketers in development of marketing plan and provide ongoing support with therapy and product expertise. A Day in the Life Lead the development of marketing and product strategy for therapies in specific vessel beds ( Superficial Femoral Artery) Act as a subject matter expert for accountable product lines in the PV portfolio Responsible for product launches, product planning and product management for designated products within the broad PV portfolio Anticipate, monitor and respond to competitors with competitive messaging Develop and update annual marketing plans/strategies including market analysis, customer segmentation and targeting, product positioning and messaging and competitive assessments Provide timely financial analysis and situation assessment to the sales management team highlighting customer level opportunities and risk Engage Key Opinion Leaders (KOL) through participating and leading Advisory Board and Think Tank discussions; keep in frequent contact with KOLs to incorporate their input into marketing strategy Identify and chion new and creative approaches to marketing opportunities including development and execution of innovative multi-channel caigns such as digital media Support the annual Strategic Plan Process Work closely with country marketers to drive execution of the country marketing plans Provide support to country sales and marketing on therapy/product expertise, customer visits and local events Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion Responsibilities may also include: coordinating congress activities, developing marketing materials, tracking of marketing caigns to evaluate results and provide recommendations for future marketing promotions Self-starter; track record of multi-tasking and managing complex programs Strong work ethic, results-oriented Strategic and analytical thinker, problem solver Passion to win Ability to collaborate and influence to drive execution Provide guidance to junior marketing specialist on the team

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