- Marketing Data Specialist and BI (h/m) en Barcelona - (QDM-763)

- Marketing Data Specialist and BI (h/m) en Barcelona - (QDM-763)

21 may
|
Reconocida empresa
|
Barcelona

21 may

Reconocida empresa

Barcelona

Extract business-relevant information and convert it into actionable insights for company.



Measure every step of the funnel in the customer journey across different channels (and when applicable, devices) through the implementation of Google Analytics, GTM, Data Layer configuration, and whatever other tools (standard and proprietary) necessary



Understand and implement attribution logic to different mixes of New and Returning users and paid/non-paid marketing multi-channel strategy, including TV



Measure LTV and CPA consistently across channels



Produce new regular and ad-hoc reports, and keep up to date existing ones on Tableau, Analytics, and Excel, among others





Acquire customer knowledge and insights and define relevant segments and tailor-made strategies for each



Work with other areas within Marketing and external to provide intra/cross-departmental services (insights, reports, analysis..)



Work with the IT and Data teams to ensure the right data and tools are available to meet all of the above objectives



At least 5 years of experience in a similar position



Superb analytical skills with the ability to synthesize and extract action-based insights



Proven experience implementing measurement platforms: pixel-data, Web Analytics metrics, User metrics from CRM, Data Lakes



Experience designing Tableau reports combining different data sources



Great SQL and Excel skills



Solid Google Analytics skills, with experience implementing Google Tag Manager or similar



Full knowledge of ecommerce KPIs for Acquisition, Retention and Brand areas of digital marketing



Deep knowledge and understanding ecommerce and digital marketing data best practices, both for technical implementations and reporting



Very detailed oriented, organized and proactive



Be willing to learn something new every day



Desired skillsExperience managing in-house or comercial CRMs



Experience with CRO tools and best practices



Good English level to communicate with other departments



Some experience with Salesforce



Google's full stack of tools, including BigQuery, DoubleClick, Optimize



Digital innovator company based in Barcelona Center.



Oportunidades de carrera y desarrollo profesional

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