- Marketing Data Specialist and BI (h/m) en Barcelona - (QDM-763)

- Marketing Data Specialist and BI (h/m) en Barcelona - (QDM-763)

21 may
Reconocida empresa

21 may

Reconocida empresa


Extract business-relevant information and convert it into actionable insights for company.

Measure every step of the funnel in the customer journey across different channels (and when applicable, devices) through the implementation of Google Analytics, GTM, Data Layer configuration, and whatever other tools (standard and proprietary) necessary

Understand and implement attribution logic to different mixes of New and Returning users and paid/non-paid marketing multi-channel strategy, including TV

Measure LTV and CPA consistently across channels

Produce new regular and ad-hoc reports, and keep up to date existing ones on Tableau, Analytics, and Excel, among others

Acquire customer knowledge and insights and define relevant segments and tailor-made strategies for each

Work with other areas within Marketing and external to provide intra/cross-departmental services (insights, reports, analysis..)

Work with the IT and Data teams to ensure the right data and tools are available to meet all of the above objectives

At least 5 years of experience in a similar position

Superb analytical skills with the ability to synthesize and extract action-based insights

Proven experience implementing measurement platforms: pixel-data, Web Analytics metrics, User metrics from CRM, Data Lakes

Experience designing Tableau reports combining different data sources

Great SQL and Excel skills

Solid Google Analytics skills, with experience implementing Google Tag Manager or similar

Full knowledge of ecommerce KPIs for Acquisition, Retention and Brand areas of digital marketing

Deep knowledge and understanding ecommerce and digital marketing data best practices, both for technical implementations and reporting

Very detailed oriented, organized and proactive

Be willing to learn something new every day

Desired skillsExperience managing in-house or comercial CRMs

Experience with CRO tools and best practices

Good English level to communicate with other departments

Some experience with Salesforce

Google's full stack of tools, including BigQuery, DoubleClick, Optimize

Digital innovator company based in Barcelona Center.

Oportunidades de carrera y desarrollo profesional

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