SEO Analyst - lm group - Barcelona, Barcelona provincia [YU-855]

SEO Analyst - lm group - Barcelona, Barcelona provincia [YU-855]

06 ene
|
Empresas
|
Barcelona

06 ene

Empresas

Barcelona

Job DescriptionDelivery of search engine optimisation strategyAnalysis and execution of search engine optimisation for all of the lastminute Groups UK & Ireland digital assetsProduce competitor and content gap analysisConduct on-site content auditsDirect involvement in the development of the on-site methodology for SEO projects, identifying and suggesting opportunities for improvementOwn all aspects of on-page optimisation and manage the creation of pages via CMSIdentify & implement content marketing opportunities within our outreach strategy and liaise with external partner agenciesManage all day-to-day tasks such as keyword research, analysis of traffic data, log file analysis,

ad-hoc optimisation requestsWork with the main internal and external stakeholders to drive SEO best practise and strategyExecute and refine the SEO roadmap for all UK & Ireland web propertiesHave a clear understanding of intermediate-level technical SEOMonitoring and reportingMeasure performance of SEO content projectsUpdate and maintain SEO relevant on-site elementsRegular tracking and reporting on weekly, monthly and ad-hoc on agreed KPIsProduce SEO reports detailing the impacts madeInnovationIdentify new areas for online development from which the business would benefitContribute to knowledge-sharing activities amongst the Marketing team and wider businessStay up to date with new developments and new search engine behaviours, social media and digital marketing, and actively research, test and propose new approachesRecognise and recommend on opportunities for automating processesContinuously improve SEO processes to ensure work is delivered efficiently and timelyQualificationsFluency in English is a mustMinimum of 2 years of SEO experience, agency background is a plusExperience working on large websites with >10,000 pagesAbility to interpret and analyse large amounts of complex data from multiple sourcesGreat research knowledge regarding keywords, link analysis, and search engine results, new search engine behaviours, in-depth competition analysis etc.Produce regular audits of the performance of the website making recommendations using your SEO skills / knowledge to grow traffic to the sitesProduce ideas for new initiatives based on your keyword research data with an estimation of the likely impact to enable prioritisation of the workWork closely with key stakeholders in the company to support projects and make sure their delivery is SEO friendlyBe content to work alone and in a team, be organised and relay information back to the teamAbility to prioritise requests and ensure agreed deadlines are metMust have a creative vision with detailed content pieces + outreachExperience in analysing internal linking structureKnowledge of HTML, CSSKnowledge of structured data implementation for SEO and entity optimisationAdditional InformationDesirable Advanced knowledge of Google Analytics. Any programming languages. JavaScript, CSS, and Any analytical tools. Specific CMS (Adobe CQ5/AEM, WordPress). Advanced Excel expertise. Tools to track evolution of rank positions and seo tools in general. Adobe Illustrator Photoshop or similar tools. Knowledge of using the social media platforms for SEO.

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